With insight into market research, experience in ad sales, expertise in copywriting and skills in marketing design, Judy has worked at nearly 100 magazines and media companies as a copywriter and integrated marketing executive, writing and creating sales sheets, PowerPoint presentations, marketing and merchandising proposals, sales and publisher’s letters, advertorials, newsletters, brochures, media kits, marketing materials, RFPs and more. She works in Word, PowerPoint, InDesign, Photoshop, WordPress, Survey Monkey, Constant Contact and Excel and is a quick study with an appetite for new knowledge.
With such a wide range of experience, Judy created the first-of-its-kind book, “The Concise Guide to Magazine Marketing: Tips, Tools and Best Practices,” in 2008 to address the education of talented young people entering the publishing field. The critically acclaimed book was used as at text book at New York University and the Magazine Publishers of America.
Judy has worked on staff for Town & Country, Better Homes & Gardens, East/West Inflight Network, American Way, Vogue, USNews & World Report and Medizine. In addition to others, she has freelanced for Fortune, Money, Time, Inc., Sports Illustrated, Real Simple, Essence, Cooking Light, Health, Better Homes and Gardens, Country Home, Meredith 360, Popular Mechanics, Esquire, Good Housekeeping, Hearst Integrated Marketing, Elle Decor, House Beautiful, Shape, Golf Digest, Golf World , Golf for Women, Realtor, Physicians Life, the James G. Elliott Company and Health Media Network.
Good, fast or cheap, pick any two, has always been Judy’s mantra, but often, she delivers on all three.